5 reason why direct mail marketing is a powerful media channel
Direct mail marketing is too old skool and already dead? Not really. In fact, direct mail marketing had never been as powerful as today. It is now, one of the greatest marketing weapons to make a lot of sales.
Those who were keeps saying direct mail marketing is out of dead would probably be ranging from newbie marketer to self-proclaimed email marketing gurus. But, rest assured, direct mail marketing is still king and to prove it, here are 5 reasons why you should still use direct mail marketing.
With email marketing becoming hotter and hotter, your target customers inbox is going to on increasing in numbers into a few hundreds email marketing message in just days. And then, here comes another email marketing message from you dive between the few hundreds emails.
This is also happening to me every day and after a week, my inbox is at least got 100 email in it. I can even guarantee you that your target customer will receive some kind of marketing message from a company every single day.
Because of this, you have to compete with a lot of email marketers. Not to forget, you have to fight to get your customer email first before sending your message which is the easy part. The hard part would be to make your customer open it.
After a while, your target customer will get tired and tilted by all of this random marketing message or pitching sales. Their next best move they would take, like we all will do all the time are click ”select all” and ‘delete all’. Am I right? I do this every month.LOL. What about you?
With Yahoo mail got hacked and 1 billion accounts had been severed, these emails are getting harder and harder to open since we afraid if it is a spam — mass emails of unwanted messages. Because of this, email marketing become vulnerable when email become a place for hackers to send and hacks your id. Your social media account, for example.
On the other hand, with direct mail marketing, there is no way that your mail could get hacked and this increased your open rate as well as trust to your brand. So once again going old skool is much more worth it.
Provide Shock and Awe Package.
This is what I learned from The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd written by Allan Dib. Which is a great book if you want to learn more about simple yet powerful marketing plan. What I manage to learn from the author is that shock and awe package is the next level in your direct mail marketing strategy.
What it means by sock and awe package is, you provide a gift to your customer with your company brands that can help them in their life. For example, a great example by Allan Dib is he usually provides his own book for free to their customer to help them in their marketing.
This will show Allan care about his customers and wanted to help them in every way he can. By doing this, without a doubt, it will increase you open rate above and beyond every time they see Allan Dib name on the mails.
Strengthen the relationship.
Yes, other than that, direct mail marketing also is a very great way to say hello and strengthen your relationship with your customers. For instance, you can send your hand written happy thanksgiving card with your own name and your company to wish your customer.
Try to imagine for a second, a man sending to his wife an “I love you” text or email on their anniversary versus the same message communicated on a handwritten card with a bunch of her favorite flowers. Which one is better?. The difference would be huge because sending virtual or physical the same message is not the same. It’s a world difference.
Moreover, this will not only makes them acknowledge about you and your company but also make your company brand in a top of their minds every time they want to buy something. This is a great way to befriended with your customer.
The best example is done by the greatest car salesmen named Gary. Every time a customer bought from him, he would send gift card every holiday occasion with his name and company brand. The wish is very simple. I like you or happy Thanksgiving and so on.
But because of this, every customer would come to him whenever they try to buy a new car. Now, their customer even had to make an appointment to buy through him because their customer is too much. Some would say, his commission already achieved general manager salary.
Another good reason to use direct mail marketing strategy. This is because your company can play around with its packaging color to attract your customer’s attention and to acknowledge your company brand. Also A very good way indeed, to try and test which color suits your customer the most while email marketing would be just as plain as ever. Arming with magnetic headlines only.
Let your competitor play around with the masses. You go against the flow but that doesn’t mean you should stop your email marketing. It is still a great way to market you company sales but focus on direct mail.
Postal mail has gotten less significantly clutter over the few years, which in marketer’s perspective is a dream come true. Clutter is the enemy of message cut through and having a media that has actually becoming less clutter makes it more compelling and exciting. Less competition and higher readability. isn’t that our biggest as a marketer?
Until we figure out how to teleport physical object from one place to another like they did in the Start trek, use your courier to transport it for you.
Without a doubt, direct mail marketing is a powerful media channel more than it used to. Therefore, don’t waste it. Us it wisely and defeat your competitors.